The Ad Personam recommendation Guide is released!

by Olivier Lagarde on 21 September 2010 / 90 visites

"Hop on! Direct Marketing: a new way to boost Public Transport" is the title of the Ad Personam recommendation Guide that has just been published. It is a direct output of the Ad Personam Project leaded by the City of Modena, Italy, member of Energy Cities.

This Guide was prepared with the specific objective to give European medium-sized cities and Public Transport Companies useful information and data illustrating the methodology developed within the Ad Personam project.

Based on the experience of the 7 pilot cities (Albacete, Baia Mare, Besançon, Heraklion, Lancaster, Modena), you will find the right answers about how to create your Direct Marketing Programme for Public Transport and even more important useful tips about how to sustain the impact of your Direct Marketing Programme in the long run.

In any case an invitation to replicate the successful Ad Personam approach in your local authority!

Further information: www.marketingpublictransport.eu

Contact: Jean-Pierre Vallar