The city of Odense therefore decided to join the Green Business Growth partnership, a partnership uniting municipalities, businesses and training centres, which has been in operation since 2009 (90% of the municipalities on Funen Island, of which Odense is the main city, are part of it).
The partnership aims to improve local craftsmen’s training in energy consultancy (energy efficiency), marketing and business development. For municipalities, the important point is to improve craftsmen’s skills so that they can play a role as energy transition relays, whereas the private partners see the partnership as a way to win new contracts and benefit from cooperation opportunities.
In three years, the municipality of Odense trained 50 local craftsmen, who benefited from this training. Some doubled their turnover. These are plumbers, carpenters or electricians who have understood the advantages of communicating and operating in a network and recommend each other, thereby increasing their customer base.
|Training local craftsmen and creating a network of them through the Green Business Growth partnership has enabled the municipality of Odense to stimulate the green economy in its territory and to have an indirect impact on consumers. The concept of the Green Business Growth partnership is easily adaptable to various local contexts.|
More details on this partnership in the study The energy transition : new dialogues between cities & local stakeholders
© photo : By Andrewlister via Wikimedia Commons